LeadershipHeadcount · 2

One Company, just a Couple of People.

We have built one company together already, from the point where it was just us. This time we are keeping it that way.

001

Mert Yentur

Founder

Born in Ankara in 1984. His father taught him AutoCAD at seven, and it never wore off. Apple Turkey in the iPod years; moved to Zurich in 2007 as the only WebObjects developer left in Europe; studied neuromorphic engineering (silicon retinas and cochleas) before dropping out to build things people could use sooner.

Co-founded Pitcher with Alexandra in 2011 and grew it past 150 people, bootstrapped, writing most of the code himself. Left the day-to-day in 2026 and started AUGE so that work would fit around the family, not the other way around.

Does
Problems, products, and the decisions in between
Off hours
Metal concerts · Gym · school runs
Social media
None, and he likes it that way
002

Alexandra Sabelnikova

Co-founder

When Pitcher was two people, Alexandra was finance, sales, training, and marketing. Everything except the code. When their son was born, she stepped away for the more important job.

At AUGE she is back, part-time: finance, administration, and the final word on whether a product is actually finished. A co-founder in the real sense.

Does
Finance · administration · product testing
Verdict rights
Nothing ships until it passes her
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