N 47.1665° · E 8.5152°Switzerland

eXtending Reality,
one app at a time.

Index · 001

MMXXVI

What we do

A handful of small apps, all homegrown. Each one starts with a problem we had ourselves, and has to survive our own daily use before it ships.

Etymology

Auge · German, means eye. Also as in augmented reality

§ IProducts

Six apps, each one started because something at home annoyed us enough to fix it. Lyrical, NAFA and Brain-feed are on the App Store. Roadcast runs in the car. Time Sloths and Boxing Stash are still in the workshop, in daily use by our own household.

001

Lyrical

Live

Because a concert or a long drive is no fun when you can't sing along.

Lyrical listens to what's playing and shows the lyrics on AI glasses, AR/XR headsets, your car, or Apple Vision Pro. At concerts, the artist's team can run the lyrics live for the whole crowd. Free for everyone in the room.

Available
App Store · Google Play · free
Surfaces
AI glasses · AR/XR · Car · Vision Pro · Web
Concerts
Free · synced live with the artist
Access
Live captions for deaf and hard-of-hearing fans
Pro
$4.99/mo · $49.99/yr · translation, XR projection, exports
Zurich · MMXXVI
002

NAFA

Live

The good half of every fitness app in one app, and it writes back.

Most fitness apps read your data and keep their own copy. NAFA reads and writes: log a lift, a meal or a weigh-in here and it lands in HealthKit too, so there is one place to manage instead of four apps each owning a slice. The coach remembers across sessions, and every recommendation shows the numbers behind it, so you can argue with it.

Available
App Store
Data
Read and write · Training · Food · Body · HealthKit
Coach
Follows up across sessions
Body
Photo-based composition tracking
Method
Every recommendation shows its numbers
NAFA, precision fitness
003

Brain-feed

Live

A ten-year-old does not need to watch a thirty-five-year-old taste every jelly bean at once.

A native player for a feed you build yourself. The algorithm is gone, and so is the autoplay into whatever YouTube thinks should come next. It pairs to a family iPad in about a minute. You keep the channel list, the daily limits and the Shorts switch on a web dashboard.

Available
App Store · free
Feed
Only the channels you picked
Player
The video ends and that is the end
Controls
Daily and per-channel limits, Shorts switch
Data
No ads, and we sell nothing
Brain-feed — tired of blocking? Curate instead.
004

Roadcast

Live

Tesla's podcast player takes any RSS feed, except the ones you pay for.

Paste a free feed into the Tesla player and it works. Paste the private URL from a subscription you already pay for and it doesn't. Roadcast runs in the car's own browser and plays that one too, Patreon and Supercast included. There is nothing to install.

Available
roadcast.me · in the car browser
Surfaces
Tesla · any car with a browser
Feeds
Any RSS URL, paid and private ones included
Install
None · it's a website
Roadcast player in the car browser — episode playback with skip and speed controls
roadcast.me
005

Time Sloths

In development

A summer holiday is a hundred days long, and “don’t know what to do” is not a plan.

Parents set the budgets: iPad capped at an hour, reading and sport with a floor under them. The kid drags those into ten-minute blocks until the day works, then ticks them off. Nobody argues about the iPad at four in the afternoon, because the kid already decided when it happens. Turns out kids plan a day quite well when the day is theirs.

Status
In development · not released
Surfaces
iPad · iPhone · Web
Parents
A floor and a ceiling per activity
Kids
Ten-minute blocks · they choose the order
The Time Sloths mascot — a sloth hanging from a branch with a clock on its bellyIn the workshop
006

Boxing Stash

In development

Decluttering is a caching problem, so we solved it like one.

Every house is already a cache hierarchy: the kitchen drawer is L1, the hall cupboard L2, the cellar L3, the crate you open once a decade L4. Boxing Stash is the index. Every box gets a code, every thing gets a box, and search returns the object and the shelf it sits on. When a shelf fills up something has to move down a level, which is also how caching works.

Status
In development · not released
Surfaces
Web · home screen on iOS
Storage
Everything stays on the device
Tiers
L1 drawer · L2 cupboard · L3 cellar · L4 crate
The Boxing Stash mascot — a moustached capybara in boxing glovesIn the workshop
§ IIApproach

We make tools we’d want to use ourselves. That sounds simple. Most software fails it.

AUGE is a small team in Switzerland. We pick a problem we have ourselves, build the simplest tool that solves it, and live with it for months before showing anyone. If it doesn’t earn a place in our daily routine, it doesn’t ship.

We use everything we ship

If we wouldn’t use it, we don’t sell it. Every product earns its place in our own routine first.

Small over big

We’d rather make four small things very well than one big thing badly. Each tool does one job.

Built to last

Swiss-made software you pay for. That leaves no room for ads or data sales, and nobody to answer to but the people using it.

Tempus fugit. Build accordingly.

§ IIIPeople

Just a Couple of People

001Founder

Mert Yentur

Problems, products, and the decisions in between. Co-founded Pitcher in 2011 and wrote most of the code himself.

002Co-founder

Alexandra Sabelnikova

Finance, administration, and the final word on whether a product is actually finished.

Who runs AUGE